What is POS advertising and what is it for?
The POS material (initials of Advertising in the Point of Sale) is any element that represents a brand, company, price promotion, discounts, benefits of a product, etc. at the point of sale. This PLV material is designed for a company / brand / product to
DO YOU KNOW NUVAR?
From Primera Línea Visual we are always offering new ideas to advertise at the retail. Today we present the Nuvar mobile application with which you can capture our bookmarks and enjoy the experience of augmented reality. Download and live the Nuvar experience! (available in Play
RETAIL ADVERSING AT THE POINT OF SALE “A SECTOR WITH BIG CHALLENGES”.
Currently the advertising sector at retail lives with great expectation the technological changes and the different trends of consumption, which vary in a more pronounced way in recent years. Although online sales accounted for almost 9% of total retail sales in the European Union in 2017, this number covers